Friday, January 17, 2014

The Boomer Bummer

The headline today read "Wine's Big Threat (hint: it could be you!)".  Couldn't pass up that article.  I don't want to be held responsible for the demise of wine.


In the article they report that sales of fine wine appear to be the strongest they have been in three years but there is a concern that as baby boomers age (and, what they didn't say in the article, then die) they pare down their expenses and perhaps one of the luxury items to go will be fine wine. And as the boomers pass the torch to the Millennials there may be a serious lack of disposable income that can be spent on wine.

According to Steve Warner Pres & CEO WA Wine Commission the US is the number one country in the world for wine consumption.  That being said of adult wine consumers we only drink three gallons each per year.  Comparing this to Italians who drink 10 gallons per year and the french who consume 13 gallons it seems that we could do more to support the wine industry*.

But the numbers are not always clear. In September 2013 Steve Warner presented "The Thriving Northwest Wine Industry" to a group at the Inland NW Partners meeting and included a slide from a study by the Wine Market Council that showed that the lower the income bracket the higher the wine consumption.  It did not show the quality of wine being consumed.  So the future of fine wine may still be precarious but there are reasons to be hopeful.

The one thing that is clear is that it's time to get out there and spread the word about our favorite wines, wineries, wine tourism locations, and wine products. Salut!

Join the conversation on Facebook: Where do you think the wine industry is heading?  More fine wines or grog for the masses?

* Remember always drink responsibly and be sure to have a designated driver.

** Seen in the picture above going to Domaine Drouhin for an afternoon of wine tasting with my aunty after a long day of work.  Great way to spend an afternoon.

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